Researchers find 89% of people around the world want more to be done, but mistakenly assume their peers do not
- Activate climate’s ‘silent majority’ to supercharge action, experts say
- The Guardian is joining forces with dozens of newsrooms around the world to launch the 89 Percent Project—and highlight the fact that the vast majority of the world’s population wants climate action. Read more
How much of a $450 (£339) pot would you give to a charity that cuts carbon emissions by investing in renewable energy, and how much would you keep for yourself? That was the question posed in a recent academic experiment. The answers mattered: real money was handed out as a result to some randomly chosen participants.
The average person gave away about half the money and kept the rest. But what if you had been told beforehand that the vast majority of other people think climate action is really important? Might you have given more to the charity?
