Whereas once it was enough to enjoy a few weeks on air, now many participants are after influencer endorsement
During its first 20 years on air Strictly Come Dancing scandals have been largely confined to on-screen drama, off-screen snogging and the odd trip to the divorce courts.
Yet this week one of the BBC’s most successful shows is on the precipice after an unnamed third professional dancer was accused of domineering behaviour in rehearsals, with two already having left the programme in recent weeks.