There is method to the apparent madness of the tycoon’s prolific 24-hour output
Elon Musk doesn’t stop tweeting. Over just seven days last week, he made nearly 650 posts to the social network he bought in November 2022 and half-heartedly rebranded as X. In addition, he spent nearly three hours battling through technical problems he would later attribute to an unproved hacking attack in order to host a “conversation” with Donald Trump, as well as livestreaming himself playing a couple of hours of Blizzard’s swords-and-sorcery game Diablo IV.
The sheer volume of his content would be impressive enough on its own, but even as someone so addicted to posting that he spent more than the budget of the Manhattan project to buy the site, Musk’s consistency is alarming.
