Scottish photographer Dougie Wallace documented the Swifties from the UK and beyond decked in their finery to see their hero perform
As Taylor Swift’s Eras Tour sweeps across the globe, it’s on track to gross more than $1bn (£770m) by the end of 2024, having already become the first tour to pass that figure last year.
Economists have even started talking about the “Swift effect” or Swiftonomics. Rumour has it that the tour’s impact may have played a role in the Bank of England’s deliberations before cutting its interest rate at the start of this month. With almost 1.2 million fans attending concerts in the UK, each spending an estimated average of £848 on the overall experience of attending the concerts, the surge in spending sparked a short-term bump in inflation.
‘Infectious energy that could only come from dedicated Swifties who had travelled from all corners of the UK and beyond. Being from Scotland and not into football meant I was visiting Wembley for the first time.’
