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Zuckerberg 2.0: why has Meta boss ditched drab hoodies in jazzy makeover?

Get ready for a silk shirt undone to the navel, necklaces and big T-shirts, all aimed at humanising Meta’s founder

For more than 20 years Mark Zuckerberg has made a Macbook grey T-shirt and equally drab-coloured hoodie his trademark. But now the Facebook founder has ditched his signature look in favour of something with a bit more oomph.

His new wardrobe features jazzy embroidered floral shirts, boxy black T-shirts emblazoned with Latin phrases, chain necklaces and a shearling coat that would not look out of place on the set of the western drama Yellowstone. He has even grown out his tightly cropped Caesar cut for looser curls.

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