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Low alcohol sales boom ahead of Euros final

More fans are embracing ‘nolo’ booze and canned ‘mocktails’ while watching the game to be sure of a clear head the next day

For some England fans it would be unthinkable to watch the Euro 2024 final without a beer in hand, but with the prospect of work in the morning, many will be dodging a hangover by switching to alcohol-free booze.

Retailers have seen huge sales of no- or low-alcohol (nolo) beer, cider, wine and canned “mocktails” in the past few days, as hosts get ready for Sunday night’s viewing parties.

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