Company scrutinising City deals ‘works for rival clubs’Relates to legal fight on associated party transactions
Manchester City are claiming the Premier League has treated them unfairly in assessing their commercial income by relying on the analysis of a data company which also works for their rivals. The Guardian has learned that the league’s scrutiny of the fair market value of City’s deals was undertaken by Nielsen Sports, a global data and media valuation firm that has contracts with several top-flight clubs.
City are understood to have raised the Premier League’s use of Nielsen in their legal battle over associated party transactions (APT), in which clubs strike sponsorship or revenue deals with businesses linked to their owners, which was heard in private last month. A decision on the landmark case is expected soon, although it is unclear when it will be made public.
