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Mattel apologises after Wicked movie dolls mistakenly link to porn website on packaging

Toy company advises parents to ‘discard the product packaging or obscure the link’ on Glinda and Elphaba dolls

The toy company Mattel says it is taking “immediate action” after mistakenly printing a pornographic website address on the packaging for dolls released to tie in with the upcoming Wicked film.

Over the weekend, individuals began sharing photos online of the dolls’ packaging, which showed a link to wicked.com, instead of wickedmovie.com. The address was printed on boxes for Glinda and Elphaba dolls, the main characters in Wicked, played in the film adaptation by Ariana Grande and Cynthia Erivo respectively.

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