As sales of premium varieties rise the upmarket grocer details how chic-looking pantry staples are now middle-class status symbols
Forget designer fashion and jewellery, trendy versions of pantry staples such as extra virgin olive oil, balsamic vinegar and tinned fish have become middle-class lust objects for home cooks, according to a new report.
A food cupboard stocked with chic glass bottles, jars and decorative tins (in the front row at least) has become a status symbol, according to Waitrose’s annual food and drink report.
