Prices of some chocolate products have risen by 50% in a year while many have also shrunk in size, Which? reports
Shoppers are shelling out for smaller eggs this Easter as shrinkflation takes a bite out of the favourite seasonal treat.
The price of eggs made by big names including Cadbury, Mars and Terry’s have risen by as much as 50% in some cases while some have also shrunk in size, according to research by consumer champion Which?. When pack sizes are reduced and prices stay the same, or even go up, it is often dubbed “shrinkflation”.
