Tokyo remains, in the world’s imagination, a place of sophistication and wealth. But with economic revival forever distant, ‘tourism pollution’ seems the only viable plan
The yen is low, and everybody is coming to Tokyo. If that sounds familiar, it’s not because I’m being coy or hedging my bets; it is the only information to be found in most English-language coverage of Japan’s capital in the aftermath of the pandemic. I can’t stop reading these accounts. After nine years in the country, you’d think I would have learned enough Japanese to liberate myself from the Anglo-American internet, but I’m afraid I’m stuck with flimsy stories about the tourist uptick for the time being.
Part of the reason that so much coverage of the city where I live errs on the side of optimism is that Tokyo remains lodged in the postwar American imagination as a place of sophistication and wealth, good taste and cultural authenticity, with a reputation for deferential hospitality. Never mind that this was the calculated effect of bilateral postwar public relations campaigns, a boom in exportable middlebrow culture and fearmongering about Japanese industrial dominance.
